904 the Label

Team

  • Erica Shelley at 904 the Label in Yulee, FL

    Erica Shelley

    Erica is the owner and lead stylist behind The Label, known for dimensional color, seamless blends, and effortless extensions. Her approach combines artistry, strategy, and a deep understanding of what makes color both beautiful and wearable. With a focus on longevity, hair health, and thoughtful customization, Erica creates looks designed to feel just as good weeks after the appointment as they did leaving the salon. Beyond the chair, Erica is also an educator and four-time BTC One Shot Top 100 nominee, bringing a refined, intentional approach to both her craft and the guest experience.

  • Haley Mooney at 904 the Label in Yulee, FL

    Haley Mooney

    Haley is a talented emerging stylist with a strong eye for detail and a natural ability to make every guest feel comfortable and cared for. As she nears the completion of her cosmetology education, she has spent her time training closely under Erica and other experienced stylists, gaining extensive hands-on experience in modern color, styling, and personalized client care. Thoughtful, confident, and passionate about her craft, Haley brings a fresh perspective to The Label while delivering beautiful, intentional results.